NATURAL LIVING NEWS!
November 19th, 2007
Review of Natural Living by Inwomenwetrust.com
What turns Women Green? Natural Living!
94% of home furnishings buyers/influencers are women.
93% of grocery buyers/influencers are women.
89% of vacations are planned by women.
The list goes on and on. Anyone who sells in the consumer market knows these stats. The most quoted stat is that women buy/influence over 83% of consumer purchases. Companies like Home Depot have even changed their image/track to get more women buying, and it's working. So why is is so hard for the green group to get on board?
Yesterday, at the OpportunityGreen Conference, the question was asked over and over, "How can we get more consumers start buying green products?" You can start by calling them what they are, women, and that little shift will help you get in the right frame of mind.
Natural Living knows that. Their demographic is made up of 89% women. Natural Living put out a terrific new magazine that is the perfect mix of what women want, a little of everything the touches our lives with a bit of sustainable education thrown in. THANK YOU!
The inside of Natural Living lists many, MANY women contributors. Is that all it takes? No, but that's a good start because then the ideas for what is pictured, written, chosen for advertising is all filtered through a women's brain or a guy who gets it. That chocolate on the back cover? If I wanted to lick the page.
Natural Living had appealing photography, short stories, NEW stuff that gets me excited about the future along with educational pieces that actually help me understand the bigger issues. There are about 50 things they did right on this one. Check it out and see if you can determine why it works or not. If you can't, maybe you need to start hiring more women writers and art directors. This ain't rocket science folks, it's common sense. It takes one to know one. Kudos to Kristina and all genders who work with her to develop a new approach to a sustainable way of life.
Mary Hart
www.inwomenwetrust.com
Read review
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Kristina Rohr, Publisher/Editor-in-Chief
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READER FEEDBACK
Al Gore, Nobel Peace Price Laureate and former U.S. Vice President: “Congratulations on your great new magazine!”
Daryl Hannah, actress & environmental activist: “Your magazine is great!!! I look forward to working with you guys!”
Raquel Garcia, Earth Day Network: "The magazine is amazing! We absolutely LOVE the fall issue, we are sending it out to Board members, funders and anybody who cares to read it! We all agree that your layout is perfect and super attractive. Thanks so much for letting us be part of this amazing project!!"
Debra Lynn Dadd, legendary green consumer activist and pioneer, hailed by the New York Times as "The Queen of Green," Clearwater, FL, writes: "Natural Living Magazine is great!"
Joan Learner, Coalition for Clean Air, Los Angeles: “I wanted to email to tell you how impressive, educational, and beautiful the magazine is! It is amazing… We all look forward to the next issue!”
Mary Cordaro, leading healthy home expert and green building pioneer: “I am astounded at the quality of information and articles. There is nothing like your magazine out there! It's incredible!”
Malin Svenson, Nordic Walking USA: “Your magazine is of such high quality, that it would be an honor to be an ongoing health & fitness contributor to your magazine.”
Richard Royster, Palm Beach, FL and Germany, ecranio.com: “The magazine is really, really great! I have shared it here with many of my patients and nature-lovers and everyone comments on how classy the mag is while maintaining warmth and a personal touch!”
Bergen Williams, actress, General Hospital: “Natural Living Magazine is a positive contribution to our world community and I will do whatever I can to support this worthwhile venture. Everyone I have given a magazine to has had nothing but wonderful things to say about it, too. It is sophisticated yet accessible and the information is crucial to healthy living not only for individuals but for the planet too!”
Monique Roeder, Director of Sales & Marketing, Sheldrake Organization, New York: “The article on Riverhouse was fantastic, as was the entire magazine!”
Bi Li, Natural Fashion Designer, Earth Speaks, Organic Fashion, Brooklyn, New York, says: "Your magazine is amazingly beautiful!"
Kat Robertson, Bio-solar.com, New York: "Natural Living Magazine is incredible! Outstanding design, layout and top-quality content! What an amazing resource guide!"
Kathleen Dugan, LaForce & Stevens, New York, raves: "This month's issue - Amazing!"
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